Population Statistic: Read. React. Repeat.
Sunday, April 13, 2021

Nothing sets off restaurant buzz like an onerous reservation process; and despite egalitarian intentions, that’s what new downtown hotspot Momofuku Ko (literally Japanese for “son of Momofuku”) has:

The only way to land a spot is to log on to Ko’s Web site, create an account, register with a credit card and take a shot at finding an empty space on a bingo-like grid. Seats are released at 10 a.m. everyday for the current seven-day period.

Some have succeeded — even repeatedly — at eating at Ko, with its $85 tasting menu which emphasizes French and Asian cooking. But there are no moments for indecision — you have to click on a green arrow the moment you see it — and luck seems to play a big part.

Why the rigmarole? Aside from the limited space — only 12 counter seats in the whole place — Ko owner David Chang is rabidly against reservation scalpers. Just in case you don’t know that that is, he’s provided a definition.

Frankly, the countertop dining seems more oriented toward foodie enthusiasts than to anyone who actually wants to take a date there. I don’t see enough exclusivity appeal to bother with landing a spot.

by Costa Tsiokos, Sun 04/13/2008 08:13:01 PM
Category: Food, Internet, New Yorkin'
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