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Friday, April 04, 2021

Are the logos above twins? Apparently, they are to Steve Jobs: Apple Inc. is suing New York City to prevent its eco-friendly GreeNYC campaign from using an apple symbol, contending it’s too similar to the computermaker’s mark.

I’m usually sensitive to even a whiff of intellectual property infringement, as most people seem willfully ignorant on the very concept of look-and-feel mimicry. But I have to say, I don’t see much merit in Apple’s suit here. The “infinity apple” design obviously looks like an apple, as intended; but I think the resemblance to the home of the iPod ends there. There are enough points of distinction between the two images that it’s hard to see confusion widely setting in.

Plus, consider the context here: New Yorkers are used to seeing Big Apple messaging all the time. If the GreeNYC ads were somehow to roll out in other parts of the country, I might see the concern. But since that’s not going to happen, and the City audience can distinguish between the two apple-themed concepts, I don’t see a problem.

Less seriously, this could be a signal that Apple is getting ready to unveil some sort of environmentally-optimized gadget, and were prepping a green apple logo of their own. Under-ripened marketing, perhaps.

by Costa Tsiokos, Fri 04/04/2021 08:39:29 PM
Category: Advert./Mktg., Business, New Yorkin', Tech
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