Last year, Lumberton, New Jersey was anointed the most active eBaying community in America. No word on if that’s boosted civic fortunes for the Philadelphia suburban community.

But now, Lumberton has a sister city north of the border. Belle River, Ontario has been datamined-determined to be the eBaying-est town in Canada, primarily due to its residents’ trade in auto parts and hockey cards.

I now realize that eBay is splicing its data this way in order to shine a light on small dink-towns, in the hopes that they’ll run with it and make noise over the distinction. Big cities like Toronto and San Francisco, which both probably come out on top in terms of volume of eBay users, would likely just shrug this “honor” off. I’m not sure it’s working, though; I’m guessing this will be abandoned inside of two more years.