Population Statistic: Read. React. Repeat.
Tuesday, March 25, 2021

Business in the front, party in the back — the elegant(?) design of the mullet is serving as a blueprint for websites that want to balance user contributions with advertiser appeal:

User generated content is all the rage but most of it totally sucks. That is why sites like YouTube, MySpace, CNN, and HuffPost are all embracing the mullet strategy. They let users party, argue, and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay because the best way for web companies to grow traffic is to let the users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can wistfully admire their brands.

Pretty genius, actually. The entryway makes that unshakable first impression, so it should be buttoned-up; after a visitor is engaged enough to click deeper into the site, it can be anything-goes.

So what would be the opposite of mullet-optimized web design? Are there examples of, say, bouffant websites, where the front page is a mess but a myriad of slick presentations lie beneath?

by Costa Tsiokos, Tue 03/25/2008 10:56:43 PM
Category: Internet, Media
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