Developed as an accidental side-effect to a cardiovascular/blood pressure treatment, Viagra debuted 10 years ago this week, forever changing the prospects of limp-dickedness:

Since Viagra went on the market it has been used by 35 million men around the globe, and it took impotence off the taboo list, making it infinitely easier to treat.

Urologists’ waiting rooms became busier as news got round that the condition, which was rechristened with a new, scientific name — erectile dysfunction, or ED — could be treated with a triangular blue pill.

Personally, this decade-long journey has meant that I now can’t remember what National Football League game broadcasts were like before the torrent of penis-pill TV ads started dominating commercial breaks.