Population Statistic: Read. React. Repeat.
Saturday, March 22, 2021

I guess there’s just not enough celebrity dirt to go around. What seemed like a slam-dunk print-to-Web migration turned out to not make financial sense, as the New York Post was forced to shutter PageSix.com merely three months after launching it.

PageSix.com started in December as an addition to the print and online versions of Page Six, the New York Post’s highly influential gossip column.

But the site encountered heavy competition for readers from popular gossip Web sites such as TMZ.com, which is owned by AOL, a subsidiary of Time Warner Inc.

How sour could ad sales have been? I can’t believe they couldn’t scrape up enough eyeballs, even if only among New Yorkers most familiar with the Post’s tongue-wagging format.

The only thing I can think of is that they didn’t open up commenting on the site, which to me seems like the most engaging part of other online gossip rags. Unfortunately, there’s no archive to look at yet, so I can only guess.

by Costa Tsiokos, Sat 03/22/2008 06:34:43 PM
Category: Internet, Media, New Yorkin', Pop Culture
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