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Thursday, March 13, 2021

When Michael Eisner touted synergy across all Disney-owned media properties, I doubt he ever had anything like this in mind: The one and only Snoop Dogg will be guest-starring on “One Life to Live”, and will be remixing the soap opera’s theme song to boot.

Can’t wait to snap that track up off iTunes…

It’s a pretty blatant marriage of commercial convenience, so I don’t know why Disney’s PR wonks felt the need to manufacture some deeper connection:

“I’ve been a fan of ‘One Life to Live’ since I was a baby,” said Snoop, who’s set to perform “Sensual Seduction” and “Life of Da Party.”

“My momma always had it on the tube in tha crib growing up. The opportunity to change up the theme song and give it some of my flavor will make the show the Life of The Party.”

Tha Doggfather, a soap devotee? Riiiiiight. Not even when high.

by Costa Tsiokos, Thu 03/13/2008 11:29:16 PM
Category: TV, Pop Culture, Celebrity
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Yep, the folks at Sci Fi Network have gone to town in promoting the upcoming fourth season of their most popular show, the reimagined “Battlestar Galactica”. I’ve seen this ad around New York, and the obvious homage to da Vinci’s “The Last Supper” (along with the hot blonde in the skimpy red dress) makes it eye-catching.

So why, when I look upon it, do I not feel any particular awe, but rather am inspired to tack on the Austin Powers-inspired caption, “She’s a man, baby!!”?

Probably because I’m not a fan of “Battlestar”. I mock what I don’t understand, I guess.

But others are down with the science, including all the “Da Vinci Code” style visual teasers this ad contains for plot revelations. An excellent way to buzz up a show beyond its hardcore fanbase.

Incidentally, using “The Last Supper” as a motif is a rampant sci-fi geek practice.

UPDATE: I don’t know if this is the case with all versions, but I just saw this ad on a busstop shelter, and it had the following tagline, strategically placed between the accusatory finger-pointer and blondie:

The Final Revelation

I’m sure that’s further whetting scientifictive appetites.

by Costa Tsiokos, Thu 03/13/2008 08:28:56 AM
Category: Advert./Mktg., TV, Creative
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