Population Statistic: Read. React. Repeat.
Saturday, March 08, 2021

I realize that the term “killer app” has long since strayed from its computer-tech origins as a shorthand for “killer application”, i.e. a gotta-have-it program that ignites usage by a wide audience.

Still, I don’t think I ever before ran across the use of “killer apps” as a descriptor for bar food. But that’s what Applebee’s is calling its new menu of “Ultimate Trios” appetizers in TV commercials.

I don’t have an specific linkable proof of this usage, but I did find this semi-drunken Twitter citation. It’ll have to do as far as corroborating my recollection.

Killer apps, in the form of chicken wings and mini-burgers. Has geek-chic jargon come so far that it’s now effective in mass-market food advertising? Regardless, unique as it is, it’s not the first time the concept of killer appetizers occurred.

by Costa Tsiokos, Sat 03/08/2021 04:38:51 PM
Category: Advert./Mktg., Tech, Food, Wordsmithing
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So you’ve just procreated — and now find that that was the easy part. You can’t fit the potty-training, night-nursing and myriad other baby-rearing tasks into your hectic schedule, so you hire one of many specialized “crib consultants”:

The prices for baby-specific services run the gamut: $85 for an hour with a lactation consultant, several hundred more for childproofing gear and someone to install it, $4,000 for five nights with a sleep trainer — all before a baby is out of diapers. In all, the government estimates, middle-income households spend an average of $10,600 for a child’s first year.

Are modern-day parents really that inept? Maybe. But mainly, they lack the traditional support network that’s passed down child-raising advice from generation to generation:

“People are more structurally isolated. We don’t have grandparents or aunts or sisters to turn to,” said the Columbia University historian Steven Mintz, author of “Huck’s Raft: A History of American Childhood.” “We are also busier. Our work hours have gotten longer. If you don’t have a lot of time, that induces guilt. We all want to give our kids the same upbringing we had or better but don’t feel like we have the time.”

So I guess it’s true that it takes a village to raise a child. But nowadays, the other villagers charge you.

by Costa Tsiokos, Sat 03/08/2021 03:37:33 PM
Category: Society
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