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Thursday, March 06, 2021

After years of going nowhere in challenging Google, Ask.com is throwing in the towel by niche-ing itself into a women-focused search engine.

Talk about a solution in search of a problem. It’s not like women are complaining that Google or Yahoo! aren’t meeting their Web researching needs. Granted, such a need can be manufactured via deft marketing and reliable technology; but as ubiquitous as Google is in this space, it’s going to be a tall order.

Basically, Ask.com is trying to cash in as quickly as it can, and since women are its chief demographic, that’s where it can have its greatest short-term ad-selling success. There’s no real strategy for the future beyond that.

And just to keep things straight: Ask.com has gone from its old Ask Jeeves manservant mascot — a somewhat masculine symbol — to a female makeover which, I presume, is going to include lots of soft colors and even flowery graphics. Quite the transformation.

by Costa Tsiokos, Thu 03/06/2021 10:54:23 PM
Category: Internet, Business, Women
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