Population Statistic: Read. React. Repeat.
Sunday, March 02, 2021

A testament to how thoroughly the specialty bottled water market has ingrained itself into consumer habits is this ad campaign from Pepsi arguing that its Propel brand is superior to Coca Cola’s (nee Glaceau’s) Vitaminwater, based on a familiar nutritional measure:

The commercial goes direct for Glaceau’s jugular, pointing out that the “enhanced” product has 100+ calories per bottle, which would require an “extra 492 sit-ups” to burn off. The solution? Propel, which has only 25 calories.

The weird thing? We’re talking about alleged water — which, in its unadulterated form, has zero calories.

So this campaign is basically using caloric intake to tout one water-based beverage over another, without pointing out that you’re better off going with unflavored/unenhanced H2O if you truly want to eliminate the calorie concern.

Yes, I realize that the appeal of these workout waters is that they’re tastier than “plain” water (that, and their handy portability via plastic bottle). Still, it’s weird to me that calorie-counting is being applied to this product category, as if it were just another food. Like I said, it’s a testament to how established this once-niche offering now is on the American consumption menu.

by Costa Tsiokos, Sun 03/02/2021 10:01:37 PM
Category: Advert./Mktg., Food
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Capitalizing upon a sales volume that ranked it as the third-largest music retailer in the U.S., Apple’s iTunes finished up 2007 as the No. 2 music seller in America, right behind Wal-Mart.

And again, since iTunes sells nothing but digital downloads, this underlines the death of the shiny plastic disc:

Meanwhile, an estimated 1 million consumers did not buy CDs in 2007, and 48% of U.S. teenagers didn’t buy any CDs during the year, up from 38% in the year before, according to NPD data.

“It wouldn’t surprise me if we see the same things continuing into 2008 because what our research is showing is that teens are continuing to check out on the CD,” [NPD analyst Russ] Crupnick said.

by Costa Tsiokos, Sun 03/02/2021 09:28:48 PM
Category: Pop Culture, Tech, Business
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don't tongue the dirty snow
Winter is (supposedly) almost over, so there may not be many more opportunities this year for the time-honored tradition of catching falling snowflakes on your tongue.

Which is just as well, in light of the news that bacteria lies at the center of most naturally-occurring snowflakes, serving as the nucleus around which flake moisture forms in high-altitudes.

In some samples as much as 85 percent of the nuclei were bacteria, [Louisiana State University assistant professor Brent C.] Christner said in a telephone interview. The bacteria were most common in France, followed by Montana and the Yukon, and was even present to a lesser degree in Antarctica.

The most common bacteria found was Pseudomonas syringae, which can cause disease in several types of plants including tomatoes and beans.

So that pure white snow’s not so pure at its center. If this stuff causes diseases in plants, I’m not sure anyone should be ingesting it, even in fluffy-floating form.

by Costa Tsiokos, Sun 03/02/2021 05:39:53 PM
Category: Science
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Everybody’s heard of the Bronx Zoo.

Whoever’s heard of the Queens Zoo? I know I sure didn’t, prior to coming across a flyer for it.

I suppose it’s something to hit, should I ever find myself lost on the 7 train.

It’s a cozy little affair at 11 acres, versus 265 acres for the Bronx; that’s actually more manageable, as it doesn’t become as much a chore to have to cover every corner of the grounds. Also, no monkeys, which is a minus; but there are sea lions, which is a plus.

by Costa Tsiokos, Sun 03/02/2021 01:47:03 PM
Category: Science, New Yorkin'
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