Population Statistic: Read. React. Repeat.
Friday, February 29, 2021

I came across this unattributed quote today:

“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.”

It’s got that cynical edge to it that never fails to turn me on.

In turn, this definition brings to my mind the concept of the willing suspension of disbelief.

In fact, I think the principle is similar in both cases, i.e. manipulating the mind in order to make it more accepting of a narrative construct — whether that construct consists of creative works, or a sales pitch. Maybe that’s what makes the one-two punch of content and advertising delivery so effective in the first place.

by Costa Tsiokos, Fri 02/29/2008 01:41 PM
Category: Advert./Mktg., Creative
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