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Wednesday, February 20, 2021

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Greg Wyshynski holds special affection for the distinctive TV commercial toy pitches of his youth:

As a child of the ’80s, the art of the goofy action figure commercial has always fascinated me. Somehow, two little kids holding up He-Man figures, talking to their father on an exercise bike while a bombastic theme song pounded in the background was the pinnacle of marketing genius back in the day. Hell, just seeing it again made me want to run out to Toys ‘R Us and purchase Man-E-Faces.

Which is why this modern-day application of that advertising style for the Los Angeles Kings’ upcoming player figurine giveaway nights resonates so deeply, for Greg and probably other twenty- and thirtysomethings:

I dunno. Even though the kitschy angle is obviously the aim, to me it comes off as overly cheesy. I think they were trying too hard. And I’m not at all convinced that the players were properly into it.

Or maybe I’m holding the NHL club’s production values to too high a standard. I can’t help it — for I’ve seen the light when it comes to this strain of advertising, in the form of this Biblical epic selling the Jesus Christ Action Figure:

I wonder how Jesus Christ Action Figure Night would play in National Hockey League arenas around North America. Maybe if He were wearing full goalie gear — y’know, “Jesus Saves”?

by Costa Tsiokos, Wed 02/20/2008 10:40:43 PM
Category: Advert./Mktg., Hockey, Comedy
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