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Wednesday, February 20, 2021

I guess the well of book properties is in danger of drying up, because Hollywood is raiding the toystore for movie source material:

Universal Pictures has announced a six-year partnership with Hasbro to produce at least four feature films based on branded properties.

The properties include “Monopoly,” “Candy Land,” “Clue,” “Ouija,” “Battleship,” “Magic, The Gathering” and “Stretch Armstrong.”

Last I checked, traditional board games are on the decline, so this is something of a nostalgia play. Of course, these games are getting second lives in computer-game form, so there’s still some relevance there. And undoubtedly, the backstory behind each game’s premise brings a built-in cinematic plot synopsis. (Not sure what Stretch Armstrong is doing in that group, but a Plastic Man knockoff action figure has entertainment potential all its own.)

I’ll point out that “Clue” already got the movie treatment, more than 20 years ago. I guess it took that long for the potential of the rest of the tabletop roster to shine through.

by Costa Tsiokos, Wed 02/20/2008 11:08:18 PM
Category: Pop Culture, Movies, Business
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