Population Statistic: Read. React. Repeat.
Tuesday, February 05, 2021

Photoshopping together clearly incongruent images to create an absurd visual mashup can be effective in delivering a no-nonsense public service announcement.

Which is why I think this downright disturbing ad campaign against statutory rape from the Family Violence Partnership of Milwaukee, featuring headshots of little girls superimposed onto bodies of buxom women, misses the mark: The necessary unreality of it got lost. To me, the head and bodies seem to blend together just a little too seamlessly, resulting in imagery that uncomfortably edges close to real life. If I had to guess, the designers did too good a job of polishing the final product — if the head-body positioning were made to intentionally look obviously grafted-on, the message would have been clearer.

And there wouldn’t be concerns about the ads promoting the very behavior they’re meant to warn against:

Well, I guess we can give them credit for not using a too-subtle method to visualize the problem. Buuut, super-fetishizing young girls, maybe, is not the smartest approach?

Actually, I think there is an element of subtlety at play, but it’s almost wholly lost in the overwhelming visuals. Serve, the agency that cooked this one up, must have a faulty vetting system to have let this one go through.

by Costa Tsiokos, Tue 02/05/2021 11:52:01 PM
Category: Advert./Mktg., Society
| Permalink | Trackback |

Feedback »
Leave a comment

PLEASE NOTE: Various types of comment moderation may be triggered once you hit the "Say It!" button below. Common causes for this are the inclusion of several hyperlinks and/or spam words in the comment field. Please do not hit the "Say It!" button more than once. If you feel your comment is being blocked without cause, feel free to email me about it.