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Sunday, February 03, 2021

sup
The dearth of creative impulse that went into the headline of this post should tell you how little regard I’m giving today’s Super Bowl clash.

And yet, I will be watching the game, set to kick off in a bit more than an hour. Go figure.

It’s not like this is the first time I’ve felt underwhelmed by the NFL’s championship spectacle; I’ve experienced this feeling for the past five or so Super Bowls. If I had to define it, I’d have to agree generally with Deadspin’s Will Leitch on how the overload of hype has taken a lot of the charge out of the game. But it’s not like anyone has a gun to my head — if I’m really so put off, I could just opt to ignore the game altogether.

But I’m not. I’ll be heading to a Super Bowl party shortly, and while it’ll be intimate, it’ll be Giants territory. I’m not going to join in the fervor, because I’m not a Giants fan. I’m not a Patriots fan either, but I guess the prospect of the historical 19-0 run prompts me to root for New England. And while I’ll be shocked if the Pats don’t seal the deal, the Giants have already defied paper odds by making it this far, so who knows what the final tally will be.

Anyway. Enough of the game itself. It’s hardly the focus of this Super-sized secular holiday, right? The TV commercial front has been (from my perspective, which I admit hasn’t been especially attentive to the pre-hype from that corner) uncharacteristically subdued, despite a new-record $2.7 million pricetag for the 30-second spot. But in other Super Bowl-related economic viewpoints:

- The overall money picture for Super Sunday impacts sales of television sets, furniture, and even snack foods.

- And on the heels of an unusually weak holiday season to wind up 2007, retailers are counting on those same football-generated sales to offset earlier shortfalls.

by Costa Tsiokos, Sun 02/03/2021 05:17:59 PM
Category: Football
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