Population Statistic: Read. React. Repeat.
Saturday, January 26, 2021

A recent news item out of Washington brought this conjured-up word to my attention: “Prebuttal”.

A rebuttal, inserted into an argument, that refutes an anticipated counter-argument; a rebuttal given in advance of another’s argument.

In other words, a preemptive way to scuttle a rebuttal. Like it. I can see it having wide application beyond the political realm.

by Costa Tsiokos, Sat 01/26/2008 07:48:45 PM
Category: Politics, Wordsmithing
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The majority of India’s population is at least a little bit dark-skinned. That doesn’t mean they want to see that reflected in their advertising and marketing media — quite the opposite, in fact:

“Indians have a longing for that pure, beautiful white skin. It is too deep-rooted in our psyche,” said Enakshi Chakraborty, who heads Eskimo India, a modeling agency that brings East European models here. “Advertisers for international as well as Indian brands call me and say, ‘We are looking for a gori[Hindi for white] model with dark hair.’ Some ask, ‘Do you have white girls who are Indian-looking?’ They want white girls who suit the Indian palate.”

Why the preference for Caucasian-ness in their models? It sounds like a lingering mental effect from British imperial influence:

A popular footwear and clothing brand, Woodland, began working with white models for its Indian print ads two years ago. A company official cited both the marketing and cultural strategy behind the decision.

“We opened two stores in Dubai last year and are now looking at Hong Kong and Kuala Lumpur. We now want to say we are a global brand,” said Lokesh Mishra, general manager of marketing at Woodland Worldwide. “And we are also playing on the typical Indian mind-set that thinks if the white people are wearing our brand, then it must be good.”

What’s Hindi for “high yellow”?

by Costa Tsiokos, Sat 01/26/2008 07:22:15 PM
Category: Advert./Mktg., Society
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Here’s something that promises to inspire much musical mashup mayhem: An mp3 isolated vocal track of David Lee Roth’s singing off of the Van Halen classic “Runnin’ With The Devil”.

I can’t wait to hear Diamond Dave’s vintage harmonizing set to reggae, electronica, etc.

Actually, hearing this Roth rendition was a bit unnerving. I never realized that he wasn’t joining in on the “runnin’ with the devil” chorus until hearing this stripped-away version. Not hearing the title refrain robs the song of a good bit of its essence.

by Costa Tsiokos, Sat 01/26/2008 06:46:26 PM
Category: Creative, Pop Culture
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