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Tuesday, January 01, 2021


He’s already got a blog, but MC Hammer is thinking bigger when it comes to making a comeback, Web 2.0-style. He’s lending his cred to DanceJam.com, an Internet startup that seeks to challenge YouTube with a formula that combines HOT or NOT with “Pants-Off Dance-Off”.

But that’s not the real story. The real story is Hammer’s curiously influential role as a sort of consultative guru to the Silicon Valley business community:

His success in grass roots marketing prompted Salesforce.com Inc. to call on Hammer for advice in its early days. The company wanted to raise awareness about its online software service without paying a lot for traditional advertising, said Marc Benioff, Salesforce.com’s chief executive officer.

“We really learned a lot from Hammer. He is the most entrepreneurial individual I have ever met,” said Benioff, whose San Francisco-based company is now worth $7 billion.

Some entrepreneurial advisement — which, presumably, went deeper than “turning this mutha out” — and the next thing you know, Salesforce.com has a multi-billion dollar valuation. Gold!

As if that’s not enough, Hammer even had the early drop on the website he’s now challenging:

Hammer recognized YouTube’s potential before most people he did. Besides putting some of his own clips on the site, Hammer visited YouTube’s offices in February 2006 when there were still just a handful of people running the site above a pizza parlor.

Until he saw what YouTube was doing, Hammer had doubts about the Web’s entertainment value. “When everybody started raving about the Internet, I always wondered, ‘If it’s so great, why can’t you see my videos on the Internet?”‘ Hammer said. “It looks like technology has finally caught up with my vision.”

Don’t be surprised if the next wave of Web startups roll out with parachute-pants wearing management teams.

by Costa Tsiokos, Tue 01/01/2021 10:02:55 PM
Category: Internet, Pop Culture, Celebrity, Business
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