Population Statistic: Read. React. Repeat.
Thursday, December 27, 2020

Anyone else routinely keep one eye on the television and the other on the computer monitor, or the cellphone display, or any other second screen?

You’re far from alone. Jacked.com is building a business model on the idea that more and more eyeballs are thusly divided, albeit still focused on the same overall content (i.e., live sports and the real-time game stats).

Here are the stats to back up this “two-screen phenomenon” premise:

- 70% of people younger than 34 watch TV while being online, according to Park Associates.

- 39.5% of adults regularly watch TV while going online, according to BIGresearch.

- 35% of U.S. college students watch TV while using a computer, according to Burst Media.

- 40% of TiVo subscribers use a PC or mobile device while watching TV, according to TiVo.

I think this has been an evolving phenomenon, only now culminating into mainstream. When I was in college a decade-and-a-half ago, dorm-mating typically meant one room with two television sets close together; and so, we’d wind up with two cable-connected monitors, and maybe at least one with game console hooked up. That was the start of multi-screen media input.

When I’m at home, I’m rarely ever engaged with only one screen. If the TV is on, the notebook computer is on, and of course the cellphone is always at hand. That’s just normal at this point.

But are all those screens displaying related content? Not always, which is actually the point — if I want to focus on one thing, a single screen probably suffices. But surprisingly, there’s plenty of instances when I do, in fact, intersect. Key to Jacked’s goal, I’ll often watch NHL or NFL games, and go to the in-progress game boxes for both the televised game and the day’s other game action, just to see what’s going on. In non-sports, I’ll often call up IMDb in the midst of watching a movie, just to get some background information while it’s top-of-mind.

So yes, the future does seem to be split-screened. We’re becoming media schizophrenics!

by Costa Tsiokos, Thu 12/27/2007 10:52:44 PM
Category: Internet, Society, Sports, TV
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As people continue to assess the value of the loot they received on Christmas, this much is clear: There’s plenty of re-gifting as a result, per an eBay survey completed at the start of the holiday season.

And far from being viewed as a burden, re-gifting is actually a preferred option:

Yet for many, unwanted does not mean unappreciated: nearly one-third of all adults (32 percent) would rather get a present that they could re-gift or resell than not get a present at all, the survey found.

It is a lemons-from-lemonade worldview, but also a rather coldly-calculating one: Even if they hate the gift, many still consider a value in it, monetary or otherwise. So they still want it as an asset, to be leveraged in some way.

The reason for the season? Hmm.

by Costa Tsiokos, Thu 12/27/2007 10:20:09 PM
Category: Society
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