Population Statistic: Read. React. Repeat.
Tuesday, December 25, 2020

toasted
In the quirky tradition of Subservient Chicken and Hootie and the Burger King, ad agency Crispin Porter + Bogusky has launched a new campaign for BK. This time, they’ve moved on from the poultry items to the mainstay meat sandwich: The Whopper, and how customer would reaction if the signature burger were to be stricken from the menu unexpectedly.

Hence, Whopper Freakout.

The premise is that hidden cameras catch the shock-and-awe when customers order their usual Whopper, then get told that it’s been discontinued. A supplementary component is an interview crew that solicits opinions, giving miffed patrons the chance to sound off directly into a camera lens.

And I have no doubt that all this footage is real. And yet…

It comes off as fake, to me.

Don’t ask me why. It just does. The goofy reactions, the weird facial expressions… I’m not searching for an ah-ha moment here which would reveal this whole campaign as being orchestrated. But for some reason, it falls flat.

I wonder if the final product wasn’t over-edited to the point where the authentic reactions lose their original impact. Or if terming relatively tame reactions as a “freakout” is overkill. Or maybe there’s been simply too much of this sort of “raw” footage making the television commercial rounds lately, and what was once a novelty has quickly worn thin. Whatever the reason, I’m quite unimipressed.

By the way: Take a look at the Whopper Freakout movie screenshot above. Anyone else think that Mr. Whopper Wasteoid (the guy on the left) looks like a hit-the-skids version of Huey Lewis?

by Costa Tsiokos, Tue 12/25/2007 10:32:21 AM
Category: Advert./Mktg., Pop Culture
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