Population Statistic: Read. React. Repeat.
Tuesday, December 04, 2021

Why is Queens Center the most profitable mall (on a per-square-foot basis - maximum bang for the buck) in the United States?

Partly because it speaks the language of its customers — pretty much literally:

Queens Center is the only city megamall that offers translation services - with a core of full-time multilinguists and the ability to draw on dozens of mall employees who speak other languages…

The Foreign Language Assistance Program, which has been in place for more than 10 years, staffs the mall’s guest services booth with bilingual workers who, between them, speak eight languages.

A basic example of commerce dictating social interaction: As long as the money’s green, the commercial host will go the extra mile to make customers comfortable, and thus likely to spend more money. That they dedicate staff resources toward enabling communications speaks volumes on the return on investment.

by Costa Tsiokos, Tue 12/04/2021 09:10:47 AM
Category: Business, Society, New Yorkin'
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