Population Statistic: Read. React. Repeat.
Monday, December 03, 2021

Can you do the whole superhero thing without a clearly-defined mission statement?

I guess you could, but it just wouldn’t be the same:

More than a catchphrase, the mission statement can be expressed as exposition (Space … the final frontier), marketing (Faster than a speeding bullet!), or a mantra (With great power comes great responsibility). It quickens the pulses of those in the know, preparing them for the action sure to follow.

Sure, they come off as a bit stodgy these days. But that’s part of their old-school nostalgic charm:

Still, it comes back to ritual, more than it does exposition. Those invocational phrases are a secret handshake between creator and fan. Their use not only bridges the gaps between iterations, they also assure fans that the core of the work, as expressed in its mission statement, has been honored. Moreover, a properly executed mission statement takes us back to the first time it ignited our imaginations, and since imagination is their subjects’ stock in trade, it works out pretty well.

I dunno. To me, less is more. Knowing the masked crusader’s CV takes the edge off the whole mysterioso angle. I’m not reading a business plan here, ferchrissakes.

by Costa Tsiokos, Mon 12/03/2021 08:44:59 AM
Category: Pop Culture, Publishing, Wordsmithing
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