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Wednesday, November 28, 2021

Ever sit through an office brainstorming session and think, “waste-o-time”? Harvard Business Review has your back by declaring that corporate “outside the box” ideation efforts are too free-form to be effective:

More often than not, pushy people dominate brainstorming sessions, while others remain silent. Empowered by the mantra that “there are no bad ideas,” the session produces random notions along the lines of “Let’s paint it blue!” “We can sell it in Germany!” “How about an upscale version?” and “The problem is the sales force.”

Few of these ideas end up being taken seriously by the participants, and few deserve to be. In their experience, the authors have found that managers are at their most creative when focused on specific, provocative questions. This brings out the best in people who are used to being creative within limits, while also keeping the ideas within the realm of the possible.

You can’t expect someone conditioned to think within proscribed strictures to suddenly become creatively unbound when the chains are lifted. Besides, everyone knows consultants are the way to go for fresh conceptualization (said the consultant ;) ).

by Costa Tsiokos, Wed 11/28/2007 11:48:59 PM
Category: Business, Creative
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