Population Statistic: Read. React. Repeat.
Wednesday, November 28, 2021

Ever sit through an office brainstorming session and think, “waste-o-time”? Harvard Business Review has your back by declaring that corporate “outside the box” ideation efforts are too free-form to be effective:

More often than not, pushy people dominate brainstorming sessions, while others remain silent. Empowered by the mantra that “there are no bad ideas,” the session produces random notions along the lines of “Let’s paint it blue!” “We can sell it in Germany!” “How about an upscale version?” and “The problem is the sales force.”

Few of these ideas end up being taken seriously by the participants, and few deserve to be. In their experience, the authors have found that managers are at their most creative when focused on specific, provocative questions. This brings out the best in people who are used to being creative within limits, while also keeping the ideas within the realm of the possible.

You can’t expect someone conditioned to think within proscribed strictures to suddenly become creatively unbound when the chains are lifted. Besides, everyone knows consultants are the way to go for fresh conceptualization (said the consultant ;) ).

by Costa Tsiokos, Wed 11/28/2007 11:48:59 PM
Category: Business, Creative
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feel the heat
When I originally posted this handy reference to optimal webpage ad-placement, I did so with the intention of easily calling it back up via an archive search of this here blog.

That hasn’t turned out to be the case. Apparently, my choice of verbiage in that post has been impregnable to keyword search. It’s mildly pissed me off that I need to guess several times to track down what should be an easily-identifiable snippet of information.

In hindsight, calling this a “clickzone graphic” was a dumb move. I should have tagged it as a heat map for Web advertising, showing the “hot zones” on various portions of the average website page. Much more intuitive and searchable language.

So, I’ve decided to repost here, with those shoulda-been keywords inserted. And trackbacked to the original 2005 post, naturally. Let’s see this little bugger hide from me now!

by Costa Tsiokos, Wed 11/28/2007 11:22:35 PM
Category: Advert./Mktg., Internet
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power eggerI guess Britney Spears set the baby-belly-baring bar last year, so naturally Christina Aguilera couldn’t help but respond in kind, smack on the front of the upcoming January issue of Marie Claire.

Which one is the pop-tartiest? Dead heat, I say. As always, it’s the children who ultimately suffer.

Speaking of which, I have an inkling of Baby Aguilera’s name-to-be:

“We were planning on starting to try after the tour. And so, I had gone off the Pill to prepare my body, because I didn’t know how much time it would take. You’ve heard it takes some time — except with Power Egg and Super Sperm here,” she says. “… I’m like, `Oh my god, can you believe it just happened?’”

Power Egg and Super Sperm. I like it — sounds like some kind of superhero tandem. And if you make an acronym out of it, you get Pess. Which is no goofier a celebr-baby name than Apple, Shiloh, Suri, etc.

by Costa Tsiokos, Wed 11/28/2007 10:39:24 PM
Category: Celebrity, Publishing, Women
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