Last year, I made a couple of lame attempts to spread the word about the Brazilian synth-pop sensation that is CSS/Cansei de Ser Sexy.

My puny blog posts had no visible effect in enhancing the band’s popularity. I’m willing to bet, though, soundtracking the iPod Touch in Apple’s first commercial for its latest-generation media player will have a somewhat greater impact:

That CSS song is “Music is My Hot, Hot Sex”, and yes, it’s on my own iPod Touch. I certainly approve of the selection, since that lyric snippet “my music is where I’d like you to touch” fits so well with the product being pushed.

It turns out that Apple didn’t come up with this idea by itself. The ad is a fan-submitted creation by student Nick Haley.

If Nick and/or Apple is looking for suggestions for a follow-up: Soft Cell’s “Tainted Love” is another favorite on my iPod rotation, and features the lyrics “Touch me baby, tainted love”. A slightly creepy edge, but it would reflect the love affair many iPod owners develop with their little toys.