Population Statistic: Read. React. Repeat.
Thursday, November 01, 2021

push the button, frank
So which is better, “Frank TV” or TV’s Frank?

Without wasting even 5 seconds of my life watching Frank Caliendo’s tired-ass impressions schtick, I can say with every possible assurance: TV’s Frank, all the way baby.

by Costa Tsiokos, Thu 11/01/2021 11:11:39 PM
Category: Comedy, TV
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the topssecond-placeon threethe rear
In case anyone’s still questioning the profitable popularity of major-league team sports: Sponsorship revenue for the NFL, MLB, NBA and NHL will cha-ching to a record high in 2007, according to a study released by IEG:

Those deals and others will help propel overall sponsorship revenue to $2.07 billion in 2007, with the NFL accounting for the largest share at $785 million. MLB is next, with $505 million, followed by the NBA at $490 million and the NHL at $290 million.

Sponsorship revenue for the four major pro sports totaled $1.8 billion in 2006 and $1.5 billion in 2005, IEG said.

Not too shabby, especially for the latter three leagues, which are regularly characterized as being in decline. Even in a fragmented sports media landscape — or perhaps because of it — the marketing dollars gravitate toward entertainment properties with assured, well-defined audiences.

And yes, that is the National Hockey League bringing up the rear, with 14 percent of the pie. That is the half-empty view; the half-full view is that, for a league that was marginalized even before the lockout season, getting close to $300 million is nothing to sneeze at.

If anything, I am surprised that the total dollars overall are so low, considering this accounts for international sponsorships. Canada alone should be pushing the NHL higher.

by Costa Tsiokos, Thu 11/01/2021 10:56:09 PM
Category: SportsBiz
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