Population Statistic: Read. React. Repeat.
Friday, October 26, 2021

Just like practically every other square inch of Manhattan isle these days, Harlem is being remade into a high-rent (and mortgage) district, and thus a magnet for gentrification.

To further help along this process — and to combat the traditional image of Harlem — City real estate wonks have concocted a zippy brandname for the most desirable section of the neighborhood: SoHa, for South Harlem. (Or is it “south of Harlem/Upper Upper Upper West Side”? Same difference, really.)

It’s an obvious attempt to co-opt the hipness vibe of similar-sounding SoHo. Maybe the condo agents are trying to sell to gullible out-of-towners, who somehow think they’ve landed not-so-far from Houston Street…

To me, SoHa evokes a reaction like, “SoHa-ha-ha, you live in Harlem!”

Could be worse, though. You could have to deal with a SoHa-to-SoHo commute every day.

by Costa Tsiokos, Fri 10/26/2007 07:07:38 PM
Category: New Yorkin'
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  1. OH, SOYO…

    It’s getting to be contagious: First South Harlem gets re-branded as SoHa, and now — well away from Manhattan, no less — Yonkers is getting into the act by promoting its southwestern area as SoYo.
    If you’re going to pimp Yonkers…

    Trackback by Population Statistic — 02/22/2008 @ 06:01:19 PM

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