Population Statistic: Read. React. Repeat.
Saturday, October 20, 2021

Nissan has been marketing the hell out of its new Rogue crossover SUV. In addition to copious product placement on NBC’s “Heroes” and viral YouTube ads, it’s running that bouncy tilting-marble game TV commercial about every two seconds during New York-area sports broadcasts.

So. Why is it that every time I see the name of the car, I think “rouge”?

I almost think the oversaturation on this one model is intended precisely to counteract that word confusion. Especially since the Rogue is aimed more at women, and they’d be more likely to know what cosmetic rouge is. Let’s hope it doesn’t somehow backfire.

by Costa Tsiokos, Sat 10/20/2007 06:06:19 PM
Category: Advert./Mktg., Wordsmithing
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ribbon & blues
As prevalent as those pink ribbons have become — especially in the form of corporate-branded merchandise — it was inevitable that someone would start asking just how much of that donated money is really going into breast cancer research.

On the forefront of this “pinklash” is Breast Cancer Action, which argues that the pink ribbon movement has devolved into pointless consumerism that benefits bottom lines more than a search for a cure.

Or worse, that provides cover for some business practices. Through its Think Before You Pink campaign, BCA is targeting “pinkwashers”:

Pinkwasher: (pink’-wah-sher) noun. A person or company that purports to care about breast cancer by promoting a pink ribbon campaign, but manufactures products that are linked to the disease.

I’ve regularly dropped a few bucks for ribbons, wristbands, charity walks, etc. I’d find it hard to refuse these token requests, just on the basis of misgivings over corporate ulterior motives. All large charity organizations get hit by flak over how they administer their funding, and indeed, they regularly come due for re-boot over procedure. This assault on the pink brigades is probably timely, so if it winds up refocusing the cause, all the better.

by Costa Tsiokos, Sat 10/20/2007 05:38:47 PM
Category: Society, Women
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