Population Statistic: Read. React. Repeat.
Sunday, October 14, 2021

store lineup
I took some time out of my busy Friday schedule to attend the midday grand opening of the National Hockey League’s new flagship retail store, NHL Powered by Reebok.

It was a zoo, all right. I don’t know that I managed to capture that crazed atmosphere with my MWW Group-loaned Nikon D80 camera, but I took a few pictures of the event nonetheless. They’ll eventually all show up on the Picture This Project page as well; because I’m limited to adding 5 photos per day there, it’ll take a couple more days for all of the shots to get posted there.

Being surrounded by so much raw retailing imagery, I felt strongly compelled to come away with a purchase. Aside from a tea from the on-site Starbucks, I refrained, mainly due to lack of time and not being able to find my size. I did almost grab a “vintage” Minnesota North Stars t-shirt, and even considered another vintage New York Americans shirt (representing a long-defunct team, notable only for its demise signaling the commencement of the Original Six era). I’ll be making future visits, and I’m sure I’ll be dropping a fair amount of cash there.

A few notes, with appropriate Flickr’d links:

- The Brodeur-Crosby-Thornton mural, which I used as a glyph image above. I imagine it had to be a challenge to do the work on the sidewalk, with everyone walking by and gawking.

- I did show up with my prize key for the Unlock Your NHL Dreams contest. But the line to get to the safebox was wayyyyyy too long, and besides, the choice prizes were already gone. So I gave my key away before I left.

- I got a glimpse at some NHL alumni, including Butch Goring, Ken Daneyko and Bruce Driver, and last but least, Eric Cairns (who at least had a semi-hot Islanders Ice Girl with him). No Rangers old-timers while I was there; I found that curious, given that this was the heart of Manhattan.

- Also got a glimpse at the Stanley Cup. I didn’t try to get my photo taken with it, though.

- Among the kookier items for sale in the store: anime-ized Sidney Crosby and Alex Ovechkin action figures. I didn’t see them flying off the shelves, which is understandable as the store is fairly apparel-oriented (the Reebok influence).

- A stand-out piece of hardware: An Orange County Choppers-commissioned NHL-themed motorcycle, near the entrance. I’ll have to catch the show episode where they build the thing.

- The much-vaunted giant hockey-stick sculpture hanging from the ceiling didn’t really stand out for me. If anything, it brought to my mind the ceiling-dangling samurai swords to be found at Kobe Club, even though I’ve never actually seen the latter.

- The much-hyped permanent ice wall was pretty disappointing, to me. It was a lot smaller than I expected, and what’s with the for-sale ice skates superimposed over it? Plus, it seemed to have excessive frost on it, which wasn’t particularly yielding to my attempts at finger-writing; it made me wonder if it wasn’t somehow malfunctioning.

by Costa Tsiokos, Sun 10/14/2007 09:22:18 PM
Category: Hockey, New Yorkin', Photography
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2 Feedbacks »

    Would anyone care to guess as to why the NHL Powered by Reebok flagship store in New York is completely devoid of even a single trace of Hartford Whalers merchandise?
    Yes, the Whalers are long gone, now a decade into their reincarnation as the Carolin…

    Trackback by Population Statistic — 11/29/2007 @ 10:41:41 PM


    The National Hockey League’s new HQ digs in Manhattan are just about ready for action, and the themes for the Sixth Avenue square footage are ice and youth:
    Patterned glass evokes the bumpy pond ice that many players learn on; smooth transparen…

    Trackback by Population Statistic — 07/27/2008 @ 09:05:43 AM

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