Population Statistic: Read. React. Repeat.
Monday, October 08, 2021

turn-key solution
Contrary to prior reports, there won’t be any National Hockey League fanfest in New York City tomorrow.

However, the league’s flagship merchandising outlet, NHL Powered by Reebok, is set for a grand opening this Friday, October 12 at midday. Despite the dreary weather forecast for the rest of this week, I aim to be there for part of it, hopefully to snap some pictures (and get some free hockey-themed Starbucks samples).

As a run-up to the opening, the NHL is running Unlock Your NHL Dreams, a promotional on-the-street campaign. Teams of interns are supposed to appear all over Manhattan this week to give out prize keys, which will be used during the grand opening to unlock safes with potentially valuable swag.

Great concept. I’m hoping these kids are actually showing up at their designated spots. I went out of my way this morning to intercept the NHL Team that was supposed to show at Grand Central and Lexington; I waited until 9:30, half an hour after they were supposed to start handing out the keys. I saw nothing and no one; and so I left, having braved the rush-hour rush for nothing.

I’m not bitter. Tomorrow afternoon, a Team is supposed to station itself near Columbus Circle, near my office. So I’ll give it another shot. They’d better materialize. Heck, I’ll even take a photo of that.

by Costa Tsiokos, Mon 10/08/2021 10:51:18 PM
Category: Advert./Mktg., Hockey, New Yorkin'
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  1. MY KEY TO THE NHL STORE…

    Score! After coming up empty yesterday, today I managed to snag one of the Unlock Your NHL Dreams prize keys.
    I could already be a winner! Or, by the same token, I could already be a loser…
    I went to the subway station on the corner of Columbus A…

    Trackback by Population Statistic — 10/09/2021 @ 11:17:11 PM

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