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Sunday, October 07, 2021

aka gus
I’ve seen and partaken of Grown Up Soda, aka GuS a few times. It’s a native New York brew, so it’s all over the place; and, true to its purpose, it does provide a less-sugary alternative to the Cokes and Pepsis of the world.

But it just occurred to me: The name GuS. “Gus” happens to be the Anglicized version of my name, Costa. (Think of the northern European “Gustav/Gustaf” or Iberian “Gustavo”, which are all adaptations of the original Greek “Constantine”.) I’ve never gone by Gus, and aside from a couple of acquaintances of my parents who think they’re doing me a favor by translating my name, no one calls me that. Still, it’s something of a coincidence.

Further, consider the above photo. It’s one that I snapped more than a year ago, and which served as a reminder of the long-gone Costa Sodas from my childhood.

I’d like to think that GuS is the inheritor of that old New York-based beverage company — Costa Sodas, all grown up. I guess that’s not the case; I’d be surprised if the GuS folks had ever even heard of the defunct regional brand. But I’ll run with the fictional lineage, even if it’s significant only to me.

by Costa Tsiokos, Sun 10/07/2021 09:01:31 PM
Category: Food, New Yorkin'
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  1. Significant to me, as well, since I can’t seem to keep anyone’s name straight these days… Maybe seeing the picture will help cement yours in my brain! I am truly sorry I goofed your name. That’s going to bother me for a long time to come.

    Comment by douglas.nerad — 10/08/2021 @ 01:22:52 AM

  2. No worries. Some of my most regular acquaintances manage to mangle my first and/or last name regularly. At this point, it’s largely irrelevant.

    However, if it assuages your conscience, I can take to referring to you as “Donald” for a while :)

    Comment by CT — 10/08/2021 @ 11:45:35 AM

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