Population Statistic: Read. React. Repeat.
Monday, September 17, 2021

So much for that. Two years after its launch, the New York Times is shuttering the TimesSelect pay-for section of its website, effective about a half-hour from now at midnight tomorrow.

I guess my endorsement of the business model didn’t hold up against all the lost traffic and ad revenue that comes from maintaining a content firewall.

The Times is, of course, giving the long-rumored move a cheerful spin, blaming only the dim prospects of further growth instead of overall stagnation of the service. Obviously, the Grey Lady is sold on the ramping-up of online advertising, seeing it as a bigger money-maker than subscriptions. That points to a more robust ad market today, because one of the main justifications back in 2005 for starting TimesSelect was the inability to make real money with Web advertising. It’s a dramatic turnaround, strategically.

by Costa Tsiokos, Mon 09/17/2007 11:32:43 PM
Category: Internet, Publishing
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