Population Statistic: Read. React. Repeat.
Tuesday, August 28, 2021

Looks like FreeCar Media has revived its media buzz.

ARD Ventures, a venture capital firm, has studied the phenomenon of wrapped cars and estimates that motorists and pedestrians see a single vehicle’s advertising message as many as 70,000 times a day.

[Manhattan motorist Brian] Katz was matched with his advertisers by FreeCar Media, an advertising agency in Los Angeles that claims to have a database of more than a million car owners who say they are open to wrapping their cars in ads for a fee, said Drew Livingston, president of the company.

The sponsor also pays as much as $5,000 a car for the wrap job. Generally, a car can qualify if it has enough surface area for a sizable ad and is no more than five years old.

I was intrigued enough by the concept of having an advertiser basically cover your monthly car payment that I remember reading about it several years ago, when the business was just rolling out. I’m almost sure I posted something about it, but I can’t find a trace in the archives on this site or the old blog. I’m pretty sure I endorsed a deal that extracted money from what’s essentially a depreciating asset (i.e., a car you keep for more than 2-3 years).

Sadly, I don’t currently own a car, so I’m rooked once again on this. Although honestly, the dual prospect of participating in this offbeat advertising exercise — even with the odd brand-ambassador personal requirements — and having the vehicle pay for itself is actually tempting me to go tire-kicking. We’ll see.

by Costa Tsiokos, Tue 08/28/2007 11:45 PM
Category: Advert./Mktg.
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So just how old do you have to be before you finally stop accidentally biting your tongue while eating?

To answer my own rhetorical question, I suppose you have to reach an age where your teeth have fallen out. At which point the danger becomes gumming your tastebuds to death.

Seriously, I administered a wicked bite on the back of my tongue at lunch today, and it hurt like a bitch for the rest of the afternoon and evening. The pain has only now subsided. I suppose that sensation is good protection against another misfire — for a few months, anyway.

by Costa Tsiokos, Tue 08/28/2007 11:24 PM
Category: General
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Is it really arson if someone prematurely sets fire to The Man of Burning Man?

Now, organizers are trying to figure out how to proceed. “The Man is still standing,” a news release announced. “And an assessment is underway to determine the structural integrity of The Man.”

Never fear, the scheduled burn will take place, with a reconstructed burn-boy. But I’m amused by such loose references to “The Man”. Out of context, it evokes some kind of proclamation from the Black Panthers party.

Maybe there’s some underlying significance to this premature immolation. This is, after all, the festival’s 21st year — it could be the way to signify The Man turning legal.

by Costa Tsiokos, Tue 08/28/2007 10:57 PM
Category: Pop Culture, True Crime
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