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Tuesday, August 14, 2021

THE JIMMY AND THE HOTSPOT

I’m sure we’ve all seen T-Mobile’s “Jimmy’s HotSpot” TV spot:

And I’m sure all of us are glad that “The Jimmy” has prospered since his long-ago “Seinfeld” appearance.

I was skeptical about the prospects of “The Only Phone You Need” campaign resonating with customers. Maybe ripping off old sitcom motifs is a way to ensure success.

by Costa Tsiokos, Tue 08/14/2007 10:34:58 PM
Category: Advert./Mktg., TV, Wi-Fi | Permalink |

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