Population Statistic: Read. React. Repeat.
Saturday, July 28, 2021

what's in store
I’ve walked by the corner storefront on 6th Avenue and 47th Street many, many times. It’s hard to not notice that specific building space: The large pane-glass walls are filled with giant-sized NHL graphics and player photos.

I had thought that this street-level display signified the presence of National Hockey League offices on the upper floors. Turns out that’s not the case, although the league’s headquarters are on 6th Avenue, just a couple of blocks north.

So what’s on 47th? Nothing less than NHL Powered by Reebok, a flagship store that will open in October.

A place to get league-authorized merchandise, along with a hockey-themed Starbucks on-site. It sounds cool as hell. With a literally “cool” component:

Another centerpiece will be a wall made of real ice that will serve as a backdrop for store merchandise.

Conceived by Miami artist Terje Lundaas, the ice wall will be visible through the glass storefront, and customers will be allowed to write or draw on the glass just as they would on a frosty window.

With the tolerable Fall weather coming, I can see taking plenty of after-work strolls down the Avenue of the Americas to hit this retail mecca. Plenty of photo opps, too. I can’t wait!

by Costa Tsiokos, Sat 07/28/2007 07:41:12 PM
Category: Hockey, Business, New Yorkin'
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  1. Is there any confirmation of an exact opening date? I’ve seen “this fall” and “this October” aplenty, but never a solid circle around the calendar. Besides, a recent glance through the storefront window on 6th Ave. left the impression that a ton of work needs to be completed before an October launch.

    Comment by Five Hole — 09/17/2007 @ 12:17:41 PM

  2. Curiously, there’s no mention that I could find on NHL.com. I haven’t seen an update on this. I’ll have to stroll by the storefront this week and snoop around.

    Comment by CT — 09/17/2007 @ 07:59:28 PM

  3. NHL MARKETING MOJO, FINALLY?…

    On Oct. 9, the league will hold a fanfest in New York to celebrate the Oct. 12 opening of its flagship retail store, NHL Powered by Reebok, and its new corporate offices…

    Trackback by Population Statistic — 10/01/2021 @ 10:23:46 PM

  4. NHL-POWERED GRAND OPENING…

    I took some time out of my busy Friday schedule to attend the midday grand opening of the National Hockey League’’s new flagship retail store, NHL Powered by Reebok.

    It was a zoo, all right. I don’’t know that I managed to capture that crazed atmosphere…

    Trackback by Population Statistic — 10/14/2007 @ 09:32:27 PM

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