Population Statistic: Read. React. Repeat.
Friday, July 20, 2021

Which is likelier to become the preferred online destination for bleeding-edge celebrity gossip: Time Warner’s TMZ, or Yahoo!’s spunky new challenger, omg!?

Paul R. La Monica think Yahoo! has too much going against it to succeed, but then again, he gets his paycheck from Time Warner, so…

But TMZ is morphing into a television show, debuting soon. So certainly, it’ll get plenty of traction from that.

TMZ boob-tube edge could be why omg! is laid out with such heavy emphasis on photos and Flash applets right on the opening home page, with a bare minimum of text. The audience looking for the latest on Lindsay, Paris, Britney, etc. will engage with a site that quickly loads up easily-playable visual content, versus presenting a bunch of reading material.

by Costa Tsiokos, Fri 07/20/2007 06:09:48 PM
Category: Business, Internet, Media
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It took a good amount of deft marketing and product development, by Henry “57 Varieties” Heinz and others, to make branded-food products the default choice for generations of American consumers.

So the growth of generic/store-brand foodstuffs as the cheaper, preferred purchase by today’s grocery shoppers is something of a throwback.

“The existence of a sophisticated private label — like we are beginning to see — weighs on the pricing power of the major packaged-food companies,” says Edward Jones packaged-food analyst Matt Arnold. “It forces them to stay top of their game in brand building.”

Arnold says that Kraft Foods is “a great example of what can happen if you don’t do a good job of managing the private-label threat.” With private labels making inroads into categories like cheese, Kraft has had to fight harder to hold its ground. According to Euromonitor, Kraft’s share of the U.S. packaged-food market dipped from 8.2 percent in 2001 to 7.4 percent in 2005.

Arnold says that the macaroni and cheese maker has now been making a major push to spend more on marketing. “The benefits are not showing up as yet but it takes time for your investment to show returns,” says Arnold. “More recently they have been narrowing price gaps and hopefully will be able to hold share.”

Kraft says it approaches private labels like any other branded competitor, and is always innovating to provide consumers with added benefits at the right price irrespective of the product involved.

I’m thinking part of this is the eco-friendly trend of buying locally-produced food. It doesn’t really pan out when the private-label origins are big food conglomerates themselves, but I think store-brand products sort of convey that, even if they don’t explicitly claim it.

by Costa Tsiokos, Fri 07/20/2007 05:51:59 PM
Category: Advert./Mktg., Business, Food
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