They were teased nearly a year ago, and now they’re here: T-Mobile’s HotSpot @Home wireless plan offers customers new Unlicensed Mobile Access (UMA) phones that can alternate between T-Mobile’s cellular network or a home wi-fi Internet connection.
This isn’t like having a cell phone that also happens to work as a cordless phone. You have the same number, whether you’re on Wi-Fi or cellular. And in an engineering feat, the new phones will hand over calls that are already in progress from Wi-Fi to the cellular network if you leave the hotspot, so you can start a call at home and then keep talking as you walk out.
My original concerns about wi-fi leeching being the basis for these for these types of phones seems unwarranted. It’ll be confined to a single wi-fi access point, presumably the customer’s home; anywhere else, T-Mobile’s standard connection takes over.
I’m thinking this will be a tough sell, simply because the concept will be difficult to accurately communicate to the average consumer. Positioning it as a supplement to spotty coverage is a good starting point. Maybe their “The Only Phone You Need” campaign will get it across, but I’m not sure it’ll completely resonate.
THE JIMMY AND THE HOTSPOT…
I’m sure we’ve all seen T-Mobile’s “Jimmy’s HotSpot” TV spot:
And I’m all of us are glad that “The Jimmy” has prospered since his long-ago “Seinfeld” appearance.
I was skeptical abou…
Trackback by Population Statistic — 08/14/2007 @ 10:35:01 PM