Population Statistic: Read. React. Repeat.
Monday, May 28, 2021

When I started seeing the subway ads for Reebok’s new Run Easy campaign, I actually thought they were an intentional attempt at irony and/or reverse psychology.

The stark images of distance and marathon runners, collapsing from their strain, are superimposed by seemingly cheeky ad copy suggesting, for instance, that “A 10-minute mile is just as far as a 6-minute mile. Run easy.” I figured, oh, that’s just supposed to egg on the serious runners into buying a pair of Reeboks, just to show them (whoever “them” are — the copywriters?) how a run’s supposed to go.

But maybe I was just outsmarting myself. Because the Run Easy campaign doesn’t really hint at any such ironic intentions. And even if that was the intent, the messaging seems to have fallen flatter than flat with other subway denizens:

It sounds like they are trying to promote being slow. Maybe its a ploy for a whole other shoe product. They are trying to fatten us up so that we have to buy their velcro sneakers when we are too fat to reach our shoelaces.

It’d be a novel way for an athletic apparel maker to create mindshare in anticipation of future flab-related business. But then, it does position Reebok to grab a bigger slice of that athleisure market.

by Costa Tsiokos, Mon 05/28/2007 02:12:44 PM
Category: Advert./Mktg., New Yorkin'
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I can’t tell you the last time I turned on CNBC. Actually, I probably can: It would have been during last winter’s Olympics, when parent NBC shunted Games coverage to all their cable outlets, including CNBC.

That should tell you how tuned-in I am to televised business news.

But Adam Ostrow has the channel doing background-noise duty in his crib, and he detects a right-hand turn in overall coverage and tone, prompted by the spectre of competition from Rupert Murdoch:

Ironically, I agree with most of CNBC’s current editorial positions. Maybe that’s why it’s so obvious to me what they are doing. My point is that as a journalistic organization, they shouldn’t be taking such one-sided positions. Additionally, editorializing isn’t going to convince me to not switch to FOX Business Channel. Rather, I’d like to see more original reporting – like David Faber and Ron Insana used to provide. Ultimately, good programming is what makes me stick with a TV network or show, not commentators that artificially pander to my political views.

As if that reaction isn’t evidence enough of NBC being played like a fiddle by News Corp., even before FBC goes live:

Despite the precedent with CNN, it seems that CNBC is already being drawn into an arena of argument where it’s not in control, and thus is already on the defensive. More broadly, this seems like a typical response from the General Electric/NBC hierarchy these days: Herky-jerky and reactive, almost consigned to play catchup.

I’m no more likely to watch Fox Business Channel than I currently do CNBC. Frankly, the media meta-manipulation alone is enough to fascinate me.

by Costa Tsiokos, Mon 05/28/2007 01:48:02 PM
Category: Business, Politics, TV
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fitting for an s-cup
It’s been a long playoff layoff — since last Tuesday — but the Stanley Cup Finals, between the Anaheim Ducks and Ottawa Senators, commence tonight, with Game 1 in California.

I don’t have a strong rooting interest in either team. But I guess I’ll have to toss my support toward the Senators, if only because they’re the sister franchise of the Tampa Bay Lightning (they both entered the NHL as expansion teams in 1992), and I called that bay area my homebase for many years. (There’s even an acknowledgment from St. Petersburg of that lineage-linkage.)

Then again, I should hope for the Ducks to take home the hardware, just on the basis of this promise by Anaheim blueliner Chris Pronger:

Asked if he would kiss the trophy, a pretty standard reaction from players, Chris Pronger said he would indeed contemplate planting one on the historic symbol of hockey excellence.

“I may,” Pronger said. “I might even use a little tongue.”

I’m sure his wife won’t mind. No official statement from the league.

by Costa Tsiokos, Mon 05/28/2007 01:06:00 PM
Category: Hockey
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I wish I had been in town yesterday to witness one of these on-the-street mock military patrols, staged by Iraq Veterans Against the War:

Wearing camouflage fatigues and pointing imaginary guns, a half-dozen veterans subdued a crowd of anti-war protesters playing Iraqi civilians, throwing some of them roughly to the ground and handcuffing them.

“We believe that this is bringing the truth of the war here, the reality of the war here,” said Demond Mullins, 25, of Brooklyn, who served in Iraq as an infantryman with the Army National Guard in 2004 and 2005. “We should be ever mindful of the troops who are giving their lives, and we should be ever mindful of the dishonesty, the absence of truth that has caused us to engage in this war.”

Definitely in-your-face. I’m sure it gave the tourists in Times Square a good story to take home.

by Costa Tsiokos, Mon 05/28/2007 09:40:11 AM
Category: Creative, New Yorkin', Politics
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recharge it out, bitch
Who better than Jeremy Piven to dispense advice on mustering up energy for Round Two?

1. Lie on your back with your thumbs connected and resting on the tip of your sternum.

2. Feeling the pulse in your thumbs and simply breathing, focus on the heartbeat connecting in your thumbs.

3. Somehow, and I can’t even explain why, this will recharge your battery.

Thing is, I tried this a few times over the weekend. Nada. Piven doesn’t say how long you’re supposed to meditate on your pulsing blood; I laid back for several minutes at a time, and never felt a surge of energy, or even a mild replenishment.

I would suggest that this move is signature Ari Gold. But given my lack of success, maybe it’s more of a Droz frat prank.

by Costa Tsiokos, Mon 05/28/2007 09:17:31 AM
Category: Movies, Science, TV
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