Population Statistic: Read. React. Repeat.
Thursday, May 24, 2021

If you’ve notice a preponderance of current advertising spots that deliver a “hello”, it’s not just your imagination. Multiple campaigns are using the greeting word as a basis for engaging product introduction:

Centering a campaign on “Hello” represents “a friendly, more engaging way to connect with consumers, but it’s pretty overused,” said Allen P. Adamson, managing director at Landor Associates in New York, a brand and corporate identity consulting company owned by the WPP Group.

“The first few might have been effective as a ‘pay attention to me’ thing,” he added, because “we’re hard-wired to look up when someone says ‘hello.’ ”

Yes, that super-annoying iPhone television spot is a front and center exhibit of this trend. I find it annoying, anyway; I got sick of Apple’s cloying delivery after the first exposure. (That I’m not likely to buy an iPhone might factor into it.)

Perhaps this is reflective of my current mood, but I must point out the obvious: You can’t spell “hello” without aitch-ee-double-hockey-sticks.

by Costa Tsiokos, Thu 05/24/2007 11:11:31 PM
Category: Advert./Mktg.
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I dreamed up the phrase, “a shit of a day”, earlier today. Because that’s what I was having. (And maybe still am, I can’t even tell by this point.)

It sounded vaguely British. A quick Google search indicates a more Australian slant.

Either way, I’m appropriating it.

by Costa Tsiokos, Thu 05/24/2007 10:26:37 PM
Category: Wordsmithing
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