Population Statistic: Read. React. Repeat.
Monday, May 07, 2021

Aaron Brazell detects a subtle but significant shift in online business-branding chic:

Back in the day (like 5 years ago), it was sexy to use e in front of brands. Remember eToys in the dot com bubble? Even e*trade? eBay? You can even eFile your taxes!…

But E is no longer cool. I is the new e, and I is kicking E’s ass into the grave, taking the shovel and personally burying it.

The truth is that the Apple iPhone, iStockphoto, iiProperty (!!) and iTunes all are so much cooler than those ‘E’ brands. And now there is iGoogle.

The really funny thing: That little “i” is just as empty of meaning as the old “e” was. They’re both supposed to signify “Internet” and “electronic”, respectively. But does the Internet really come to mind when discussing the iPod or iPhone? No one’s calling them “Internet pod” or “Internet phone” as alternatives identifiers. Even in the case of a Web service like iGoogle, it comes off as redundant. In truth, appending that one-letter prefix is supposed to add a tech luster to an otherwise un-techie object.

What will be the next hot letter-tag? I guess the logical progression — assuming there is one — would be “w”, for Web. Can’t wait to see the first “wPhones” roll out in a few years!

by Costa Tsiokos, Mon 05/07/2021 10:44:04 PM
Category: Advert./Mktg., Business, Internet
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2 Feedbacks »
  1. Nah, let’s go with the letter Q — it’s not a common letter, so it can signify mystery! Yeah, that’ll work: the Q-Phone, the Q-Pod, etc!

    Comment by david — 05/08/2021 @ 07:59:23 AM

  2. VOWEL-PRUNING AS BRANDING…

    Not long ago, I noted how the formerly chic “e” prefix used for early-wave Internet entities — think eBay, E*TRADE, even email — had been supplanted by the new-wave “i”, as in iPhone and iGoogle. I also absently wond…

    Trackback by Population Statistic — 11/12/2021 @ 10:46:17 PM

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