Somebody explain to me how Versus hockey on-air analyst Brian Engblom is not writing a hockey blog, appropriately entitled “EngBlog”.

I mean, it’s a natural. Which is more than we can say about his hair…

I know Fortune Magazine likes to convey itself as the more accessible, almost pop-culturish business magazine in the market. Which isn’t hard to do, when you’re stacking up against the likes of stodgy Barrons and only slightly-less-stodgy Forbes.

I guess it’s really pushing that image by hosting a blog written by the magazine’s Asia editor, Clay Chandler. The name of his blog?

Chasing the Dragon.

Clever allusion to the dragon as a symbol of East Asian economic vitality. But it’s an even more clever pun on the drug-culture reference for smoking heroin:

It usually involves placing powdered heroin on foil and heating it from below with a lighter. The heroin turns to a sticky liquid and wriggles around like a Chinese dragon. Fumes are given off and are inhaled sometimes thorough a rolled up newspaper, magazine or tube.

A quick perusal of Chandler’s posts don’t indicate that he’s been doing any of that sort of dragon-chasing. But he does like to refer to himself as “The Dragon Chaser” — so if his writing starts to get all Hunter S. Thompson-like, we won’t have to wonder why.