Population Statistic: Read. React. Repeat.
Saturday, March 10, 2021

man at work
Yes, wearing the infamous double-can beer helmet instantly identifies you as a suds-soaked, siphon-sucking imbecile.

But why should that be? After all, the premise of this contraption is that it provides liquid refreshment while freeing up your hands to do other things. The problem is that, for the typical helmet-wearer, “other things” means “shoving an extra handful of nachos into his mouth”.

I say we redeem the helmet. The best avenue for that is to market it to the most unlikely group you can imagine: Work-at-home moms.

Why? I’ve spoken to a few of them, and one thing that nettles them is that they never seem to be able to keep themselves sufficiently hydrated in their home offices. Between the work multitasking, household chores and child-tending, they don’t even think to stop for a much-needed drink of water — even when they’re dying of thirst. Contrast that with an office setting, where swinging by the water cooler several times is a routine part of the workday drill.

So why not push the helmet as the solution for thirsty WAHMs everywhere? You can put a couple of cans/bottles of anything in those straps, after all. No more cotton-mouth at the end of a hectic weekday. Thirst-quenching relief is just a sip away, thanks to the ever-present plastic tube-straw. And yes, the hands are free to continue typing on that keyboard or grabbing your kid before he breaks something.

That’s my pitch. I look forward to the day when the can-helmet is de rigeur equipment for home-based workers everywhere.

by Costa Tsiokos, Sat 03/10/2021 08:30 PM
Category: Creative, Society
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I’ve been meaning to buy myself a couple of new suits. Before I do that, it looks like I’ll need to tone my physique, as the en vogue slim-silhouette cut shows off your form, whether you like it or not:

Indeed, if “clean” was the buzzword of the 1990s, leanness has now edged closer to godliness. Consider the promotion that Bloomingdale’s is having for men tonight at its New York flagship. Sponsored with Equinox and Men’s Health, which tirelessly promotes weight loss for men, the “New Suit, New You” campaign extols the joys of a slimmer silhouette both in and out of clothes.

“In some ways, it makes it harder to get a guy into a suit now,” said Kevin Harter, Bloomingdale’s men’s wear director, pointing out that a less constructed suit follows the contours of a man’s entire torso; it’s not a padded armature that rests on a man’s shoulders and closes at his waist. “Five years ago, you could just put a guy into an off-the-rack suit, and if he could button it comfortably, you were all set. Now it’s a little more involved. It’s all about the fit around the chest and the waist and shoulder.”

So now, if you’re lumpy and dumpy, you can’t even disguise it under formal three-piece wool camouflage. Thank the metrosexuals for that.

by Costa Tsiokos, Sat 03/10/2021 07:24 PM
Category: Fashion
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