Population Statistic: Read. React. Repeat.
Thursday, March 08, 2021

Rosemary Goes to the Mall is one woman’s journey through the Mall of America, in a quest to acquire shopping bags from every one of MOA’s retail stores (and subsequently returning most of the purchased items).

Why did she, self-described as “not much of a shopper”, do this? To build The Wall of Mall:

The piece invites viewers to come closer and identify the individual stores through their logos and designs, and relate to the act of shopping through the memory of their own past retail experiences. The Wall represents both an engagement with the act of shopping, but also a dread of it, overwhelming the viewer with the immensity of stores and products available to them. It means to shed light on this favorite American pastime, and to look critically at the ways in which shopping dominates our mental and physical landscapes.

Of course, Rosemary wound up keeping a good chunk of what she bought, including an MOA souvenir t-shirt — and a bit of a shopaholic habit. Which tells me that, in this case of artistic endeavor, the subject wound up molding the artist.

by Costa Tsiokos, Thu 03/08/2021 09:58 PM
Category: Creative, Society
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  1. What a lame artist’s statement. This could have been a real tour de force from a cultural-critical perspective. As is, it almost seems to support the hegemonic consumer culture. Meh.

    I’m critical only because the sheer amount of time spent in this enterprise means I only assign it value if it does something other than glorify consumerism, which it certainly seems to do. (If she’d returned everything, that would have been a much stronger point in her favor.)

    Comment by tim — 03/09/2021 @ 10:58 AM

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