Population Statistic: Read. React. Repeat.
Thursday, March 08, 2021

More than three years ago, I caught wind of GoGorilla Media and their non-permanent advertising stickers, designed to be applied onto coins and bills. (I’m guessing the non-permanent aspect is to avoid defacement of U.S. tender — which is probably a Federal crime.)

I guess it never caught on big, because I didn’t hear anything about it since then, nor did I ever come across an example of ad decaled-currency.

Until today, when one of the pennies I received as change for my lunch tab included a pefectly-sized red sticker affixed to the back. The ad message on it, in white lettering:

Use Your Noodle

Unconventional advertising effectiveness, right? It definitely caught my attention.

Except. Turns out that the advertised site is defunct, and I can’t find any sign that Adnoodle, a sort of auction-based opt-in telemarketing delivery system, is still in business. Furthermore, the toll-free number listed is also out of service.

So it looks like the little penny-ad I received is a relic. Doesn’t speak well for this under-the-radar medium. What I can’t figure out is how the sticker has stuck around for so many years, as its adhesive side is indeed non-permanent and easily removable. It’s funny how the advertising vehicle outlasted the client…

by Costa Tsiokos, Thu 03/08/2021 11:40 PM
Category: Advert./Mktg., New Yorkin'
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Yes, I heard about ABC ordering a pilot television sitcom based on GEICO’s series of commercials starring the “So Easy A Caveman Could Do It” cavemen.

I didn’t think much of it, because hundreds of TV pilots get ordered every year, with a small fraction ever becoming fully developed into a weekly series. As popular as the cavemen are, I doubted they would make it onto a primetime network schedule.

I may be wrong about that. It seems that the preliminary news is causing an early groundswell of support, thereby upping the odds of success.

Even if this doesn’t result in “The Caveman Show”, it’s already accomplished its broader advertising/marketing mission — i.e., even more publicity for the campaign:

The ABC TV Studio spokeswoman said she’d never had so many e-mails from the general public about a project, including some who think they are naturals for the roles because of their physical resemblance to, um, cavemen. One guy wrote in saying he had a series of caves under his house and invited the network to shoot the series there.

The weirdest thing: If any GEICO mascot were to graduate to its own show, I’d have guessed their quirky gecko would have been first in line.

by Costa Tsiokos, Thu 03/08/2021 10:49 PM
Category: Advert./Mktg., TV
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Rosemary Goes to the Mall is one woman’s journey through the Mall of America, in a quest to acquire shopping bags from every one of MOA’s retail stores (and subsequently returning most of the purchased items).

Why did she, self-described as “not much of a shopper”, do this? To build The Wall of Mall:

The piece invites viewers to come closer and identify the individual stores through their logos and designs, and relate to the act of shopping through the memory of their own past retail experiences. The Wall represents both an engagement with the act of shopping, but also a dread of it, overwhelming the viewer with the immensity of stores and products available to them. It means to shed light on this favorite American pastime, and to look critically at the ways in which shopping dominates our mental and physical landscapes.

Of course, Rosemary wound up keeping a good chunk of what she bought, including an MOA souvenir t-shirt — and a bit of a shopaholic habit. Which tells me that, in this case of artistic endeavor, the subject wound up molding the artist.

by Costa Tsiokos, Thu 03/08/2021 09:58 PM
Category: Creative, Society
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