Population Statistic: Read. React. Repeat.
Thursday, February 15, 2021

rubber lines
The famed tourism slogan “I Love NY” takes on new meaning when considering NYC Condom, the City-branded prophylactic designed as a free health-promotional giveaway.

New York City was selective about exactly which of its iconic symbols would grace this package for your package:

The new condoms do not bear the official seal of the city, an image of a big apple or an outline of the city’s skyline. The black plastic wrapper simply says “NYC condom” on the front, with each letter in a circle, like the letters used by the Metropolitan Transportation Authority to denote subway lines. (The authority gave the city permission to use the letters, which are the intellectual property of the subway system.)

Maybe you can hold onto the used wrappers for use as mini subway-line guides, afterwards? Because, y’know, sometimes you want to make as quick a getaway as possible, the morning after. If so, that’d be a further health benefit applied to city living.

Draw your own conclusions about the symbolic suggestiveness of trains and tunnels being linked to condoms…

The wrappers are certainly eye-catching. I’ve got to get ahold of a couple; figures they’d be giving them away on a day when I didn’t leave the house.

And that design must be visually powerful, if it can coax compliments out of the most extreme reactionaries:

Tim Wildmon, president of the American Family Association, a conservative group based in Tupelo, Miss., said, “By and large, I agree with what [New York City health commissioner Dr. Thomas R. Frieden] said. It’s a statement that conservatives and liberals should be able to embrace.” He added, “Obviously, from a Christian perspective, I would say sex should be saved for marriage, but I understand what he’s trying to do.”

by Costa Tsiokos, Thu 02/15/2007 11:28:24 PM
Category: Society, New Yorkin'
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    Nothing says “Hit me Cupid!” like New York City-distributed prophylactics. The City today debuted a newly-redesigned wrapper for its condoms, along with a refreshed ad campaign called “Get Some”.
    I think I prefer the design the…

    Trackback by Population Statistic — 02/14/2008 @ 06:06:03 PM

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