Population Statistic: Read. React. Repeat.
Tuesday, February 13, 2021

Having attended an NCAA Division II school, I have a soft spot in my heart for the equivalent of the lower-minor leagues in college sports.

That said, the brewing storm over the subdivision of the NCAA’s Division III into upper and lower tiers strikes me as pretty pointless.

“At the convention, there were people walking around saying, ‘I’ll never join a Division IV,’” [Williams College athletic director Lisa] Melendy said. “No one wants to be in Division IV. The name has such a substandard sound. It sounds like you’ve been demoted.”

You’re already talking about the basement; would getting shifted from third- to fourth-string be that much of a hit? After you get past Division I and I-A, primetime collegiate sports are largely theoretical.

Then again, things could go even lower:

No one wants to tackle the prickly subject of what to call the new divisions. A Division IV could be avoided with a Division III-A and Division III-AA. Others have proposed using proper names for the divisions. And some administrators suggested there would be enough discord that the N.C.A.A. should be prepared not just for a Division IV but also a Division V.

I think all this splintering will prompt ESPN to start spinning off parallel sub-networks, just to keep up on coverage.

by Costa Tsiokos, Tue 02/13/2007 11:45:27 PM
Category: College Years, Sports
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Thanks, no doubt, to a concentrated ad campaign across TV, print and the Web, Become An M&M is generating plenty of buzz.

But, as Stuart Elliott obliquely suggests, the most obvious celebrity to get the candy-coated chocolate treatment is absent from the effort.

So, what would Eminem look like as an M&M?

I’m not going to go through the character generation process on the BAMM website; it was laborious enough when I did it for myself. I will, however, leave you with the queasy concept of M&Ms as Eminem, as well as a portrait of Eminem, using M&Ms as the medium. Since it’s doubtful that Mars will ever recruit the rapper to endorse its products, these are the closest we’ll likely come.

by Costa Tsiokos, Tue 02/13/2007 11:27:01 PM
Category: Advert./Mktg., Celebrity, Pop Culture
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