Population Statistic: Read. React. Repeat.
Monday, January 29, 2021

Finally, a sensible use for podcasting. The San Francisco Chronicle is posting audio files of voicemail complaints left by its readers.

I’d have guessed that this crowdpleaser would include complimentary messages as well as nit-picky gripes. But hey, who wants to listen to that?

This takes me back to my agate desk days at the St. Pete Times Sports desk, when I’d have to field frequent incoming calls. We didn’t record them, but there were several regular callers (sports, as you’d expect, attracted the compulsive types) who would have been tailor-made for podcast presentation. Alas, that was way back in the early-to-mid ’90s, before the Web was ready for today’s audio escapades.

by Costa Tsiokos, Mon 01/29/2007 11:56:22 PM
Category: Internet, Publishing
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Want to get paid to read blogs and cruise chatrooms all day long?

New Media Strategies can hook you up with such a gig. Not only that, it’s also convinced many a company that they should foot the bill for this activity, for the purposes of brand protection and general positive buzz.

As you’d imagine, the image-is-everything business is a prime client:

Many of the online analysts wear headphones all day and chat with bloggers via instant messages. Their job is to be the clients’ eyes and ears online, said Clay Dunn, 28, a brand manager who monitors what is said about video games and movies.

He watches for rumors and alerts his Hollywood clients if online coverage goes awry. Once, for example, backstage photos from a movie set surfaced and spoiled a sneak preview already in the works.

The allure of online media massaging is ever so strong. I can’t help but think that, no matter how strategically applied these efforts are, their effectiveness is hit-or-miss, ultimately.

by Costa Tsiokos, Mon 01/29/2007 11:45:29 PM
Category: Internet, Advert./Mktg., Business
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front and center
That’s right, I’m a sucker for a catchy t-shirt slogan.

But at least this one’s for a good cause, that being Susan G. Komen for the Cure. That’s the rebranded identity of the Susan G. Komen Breast Cancer Foundation, which is adopting a more assertive approach in promoting its mission of funding breast cancer cure research.

Contrast that with an ad appearing in newspapers and magazines and on posters, which declares: “We only focus on one thing. Or, depending on how you look at it, two.”

Or take another print and poster ad, showing a woman wearing a tank-style undershirt on which these words appear: “When we get our hands on breast cancer, we’re going to punch it, strangle it, kick it, spit on it, choke it and pummel it until it’s good and dead. Not just horror movie dead but really, truly dead. And then we’re going to tie a pink ribbon on it.”

If that does not sufficiently convey the foundation’s new spirit, try the message that will appear on T-shirts to be sold to raise money for its work against breast cancer.

“If you’re going to stare at my breasts,” the T-shirts read, “you could at least donate a dollar to save them.”

The new campaign was cooked up by TracyLocke as a way to break out of the cluttered charity landscape:

The campaign is indicative of how nonprofit organizations are significantly revamping the methods they use to reach out to consumers, not to mention the tone of their messages. Just as marketers of consumer products have had to rethink the way they pitch a new breed of restless, cynical, hard-to-reach shoppers, so too have charities, foundations and other fund-raising organizations.

I don’t think this approach will have any trouble gaining visibility for Komen.

by Costa Tsiokos, Mon 01/29/2007 11:29:35 PM
Category: Advert./Mktg., Comedy, Women
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