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Friday, December 01, 2021

new duds
The on-ice product will get yet another new look, and it’s got nothing to do with the rulebook. The National Hockey League will debut streamlined player uniforms at this year’s All-Star Game, designed for greater comfort and flexibility and taking away the traditional bulky look.

The new leg pads are designed to stay in place when a player moves and not ride up toward the waist.

“The players will have the ability to have their joints flex and be able to move their arms and legs better than ever before,” [NHL commissioner Gary] Bettman said.

The aim is to implement the unis for next season.

I wonder how this impacts the goalies? You’d think most would appreciate the ability to move quicker with less bulk, but more than a few rely upon the bigger body area all that oversized gear gives them. Padding will remain, but if nothing else, the shooters will be able to see more of the net.

Outside the rink, will this help or hurt merchandising? I always thought the league missed the boat bigtime when hockey jerseys became popular fashion symbols in hip-hop and youth culture a few years back; a prime entry point for spreading the game’s popularity, and they did nothing. Will these skinnier jerseys be as popular with a non-traditional audience? And will the “new” NHL know how to exploit that?

- Costa Tsiokos, Fri 12/01/2021 07:56:09 PM
Category: Hockey | Permalink |

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