Population Statistic: Read. React. Repeat.
Thursday, November 16, 2021

How ironic is it that your office email and IM systems are markedly inferior to what you use at home? IT departments will hem and haw about security and ease of integration, but the bottom line is that workers are forced to use crippled setups.

Some are fighting back. They’re bypassing the office Outlook system (or, God forbid, Lotus Notes) and sticking with their personal Gmail, Yahoo! Mail and other Web-based accounts when they join a company, citing familiarity and established contacts.

I wish I had that option. The network at my office bars access to common Web email interfaces, including Yahoo’s and Google’s. I understand the rationale in guarding against viruses, but it’s frustrating that I can’t do a simple periodic check of my personal inbox.

I think the notion of having individuals bring their own email systems, as it were, to their jobs is sound enough. It’s comparable to using your cellphone for business reasons: Plenty of folks already do that, with billing reimbursement and/or discounted rates offsetting costs incurred. I can envision a time, not too far off, when starting a new job includes porting over your personal email and phone systems, and then taking the same with you when you leave. Less infrastructure costs for the business — and it’s all about cutting costs to the bone, organization-wise.

by Costa Tsiokos, Thu 11/16/2006 11:53 PM
Category: Business, Internet
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light the lamp
I’ve sharply criticized the marketing maladroitness of the National Hockey League before. So when it rolled out this year’s “Game On” campaign with four delightfully goofy player-centered ads, I was overjoyed: Finally, the NHL was promoting the sport in a clever and engaging fashion!

I’m still digging those ads, although it appears the Peter Forsberg and Jonathan Cheechoo ones have been shelved, perhaps due to both those players’ struggles on the ice so far. In their places are spots featuring Sidney Crosby in a shower, and Marty Turco in an SUV during an after-school parental pickup. (Where’s the love for the league’s defensemen? I’m sure Chris Pronger and Mike Commodore would gladly be representin’ for the blueline.)

So I tread carefully in criticizing the campaign now. But I must point out: It’s mid-November, some six weeks into the start of this 2006-07 season. So by this point, TV ads promoting the NHL probably shouldn’t include messaging about “reminding you that the NHL season has started”.

The commercials are still great, and should continue to run. It’s easy enough to re-dub the actors’ lines to something like, “reminding you that the season is in full swing”. To imply that people still need to be reminded that the season’s begun, weeks after the fact, is actually a bit embarrassing — it reinforces how off the radar the NHL is, countering the intent of promotional ads.

Just some friendly advice, NHL. Don’t get spooked away from this otherwise savvy approach. Game on!

by Costa Tsiokos, Thu 11/16/2006 11:09 AM
Category: Advert./Mktg., Hockey
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