Population Statistic: Read. React. Repeat.
Friday, October 27, 2021

One might reasonably assume that hell.com would be the domain of one B. Al Zeebub.

But no, that Internet domain is the property of Kenneth Aronson. Who, despite a lot of big talk, is certainly bummed about his sinister-sounding corner of the Web not drawing squat for bids in a silent auction of prime URLs.

“Branding experts said the name is recognized more than Coca-Cola,” said Aronson. “It’s so enigmatic and the person who buys it has the potential to make it a very big portal.”

The domain, which Aronson said he wouldn’t sell for less than a million, has become home to a secretive online community that receives nearly 5,000 new visitors daily.

“Hell.com is a variable asset and it’s the opposite of what we need,” said Aronson. “I may even consider withdrawing it because of all the publicity it has received.”

Yeah, keep that dream chugging, chump. I believe the market has spoken.

I wonder how this impacts the valuation of heaven.com? Or for that matter, the more nebulous online territories that are limbo.com and purgatory.com. Plenty of options for someone seeking an otherworldly browser-accessible hangout.

by Costa Tsiokos, Fri 10/27/2006 09:01:28 PM
Category: Internet
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