Population Statistic: Read. React. Repeat.
Friday, October 20, 2021

Con Edison is the power company hereabouts. In addition to lighting up the five boroughs, it provides juice to Orange, Rockland and other outlying metro areas.

When conveying its consumer website URL on print ads and other marketing material, I’m thinking extra care goes into use of upper-case and lower-case letters in “conEd.com”. That’s how it’s outputted, with the conspicuous captial “E”. Because, obviously, if they went with the standard all-lower-case style, you’d have “coned.com”. Which would undoubtedly prompt many a customer to wonder what being “coned” involved, and who was doing the “coning”.

You’d think they could avoid all that awkwardness and just go with a fuller version of their name as the URL. But “ConEdison.com” is being used as their corporate holding company info repository, while “ConsolidatedEdison.com” is currently being squatted. Plus, they’ve spent years promoting themselves by the short-and-sweet Con Ed, so they probably want to leverage that online.

And yes, in case you were wondering, the “Edison” here is indeed that Edison.

by Costa Tsiokos, Fri 10/20/2006 05:17:50 PM
Category: Advert./Mktg., Internet, New Yorkin'
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I just now overheard this in the hallway of my office building, uttered by a woman (who, incidentally, has an unnervingly gravelly voice):

A man should not drink skim milk. Unless you’re obese.

I was wholly unaware of the sissified stigma regarding 2 percent dairy products. (Two percent fat, et al, is considered skim, right? I generally don’t touch any of the stuff, so damned if I know.) I guess if you’re a fat-ass, you don’t lose any man-points.

I presume that, in accordance with this opinion, a real masculine man should chug nothing but raw milk, in all its unhomogenized/unpasteurized bacterial-laden potency.

by Costa Tsiokos, Fri 10/20/2006 10:00:33 AM
Category: Comedy, Food, Society
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